Marketing English in Ireland (MEI) welcomes launch of International Education Strategy

October 07, 2016

Marketing English in Ireland (MEI) the association that represents 62 regulated English language schools and colleges nationwide has welcomed the launch of the International Education Strategy by Minister for Education and Skills Richard Bruton T.D.

David O’Grady, CEO of Marking English in Ireland said, “It’s wonderful to see the focus on the importance of the international education sector for Ireland. The ambitious targets set out in the International Education Strategy by the Department of Education and Skills are most welcome. There has been strong year on year growth in Ireland in the English Language Training (ELT) sector with over 107,000 individual students from 89 countries coming to study in Ireland in 2015 in MEI members schools and colleges.”

The new target in the International Education Strategy for growth target of 25% in the ELT sector will result in an increase in ELT students to 132,500 by the end of 2019/2020 academic year. According to the Department the aim is to increase the output value by approximately €200m from €760m to €960m.

David O’Grady, CEO of Marking English in Ireland continued, “To meet these ambitious targets we will require ongoing collaboration between the industry and the Government and the various state agencies and Departments involved. We know from the feedback from our international partners that the short-term outlook for Ireland remains extremely positive and all the indications are that the growth experienced in Ireland in recent years will continue. This week for example, MEI hosted international delegates from 21 countries in Ireland in order to showcase Ireland as a destination of choice for English Language Training. The commitment in the International Education Strategy to focus on high potential market opportunities is most welcome and MEI will work with the Department of Education, Enterprise Ireland and all the state agencies to help meet the ambitious targets set.”

“In light of Brexit, there is immense opportunity for Ireland in the area of English Language Training (ELT) when Ireland becomes the only English speaking member of the European Union. Ireland however is already placed number one in the ranking for international English Language students per head of population among the top five destination countries. Ireland is ranked ahead of UK, USA, Australia and Canada when students are counted in proportion to the overall population of the destination country. The overall strategy from the Department of Education and Skills and the other state agencies is aimed at ensuring Ireland continues to remain in that number one position while at the same time continuing to ensure high educational standards are maintained. MEI will continue to work proactively with Quality and Qualifications Ireland (QQI) so as to ensure that the highest regulatory standards are in place for this hugely important sector for Ireland,” concluded David O’Grady, CEO of Marketing English in Ireland.

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